Section 37(1) – Advertisement and marketing expenditure – SLP dismissed against order of HC that where AO in original assessment was aware of issue of expenses incurred on advertisement and marketing by assessee and assessee had filed all requisite details as called for by AO, he could not reopen assessment based on very same material to take another view that said expenditure were not deductible in view of Explanation 1 of section 37(1).
Income-tax Officer v. Rich Feel Health & Beauty (P.) Ltd. – [2022] 145 taxmann.com 644 (SC).